The Political Brain

The Role of Emotion in Deciding the Fate of the Nation
by Drew Westen

Jun 25, 2007
Hardcover
US $26.95
CAN $32.50
UK £15.99
ISBN: 9781586484255
ISBN-10: 1586484257
Published by PublicAffairs

 

Description

The Political Brain is a serious and groundbreaking investigation into the role of emotion in deciding the life of the nation. It looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. What's the matter with Kansas? Kansans are overemotional. And here's why...

Selling Territory


World