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Andrew Campbell
Andrew Campbell and Michael Goold, the world’s foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!
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The Collaborative Enterprise
For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the "S" word, synergy, is touted as a great…