Bestselling culture writer David Sax lays out the case against a false digital utopia—and for a more human future
In The Future Is Analog, David Sax points out that the onset of the pandemic instantly gave us the digital universe we’d spent so long anticipating. Instant communication, online shopping, virtual everything.
It didn’t take long to realize how awful it was to live in this promised future. We craved real experiences, relationships, and spaces and got back to real life as quickly and often as we could.
In chapters exploring work, school, religion, and more, this book asks pointed questions: Is our future inevitably digital? Can we reject the downsides of digital technology without rejecting change? Can we innovate not for the sake of productivity but for the good of our social and cultural lives? Can we build a future that serves us as humans, first and foremost?
This is a manifesto for a different kind of change. We can spend our creativity and money on building new gadgets—or we can spend them on new ways to be together and experience the world, to bake bread, and climb mountains. All we need is the clarity to choose which future we want.
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David Sax is a writer, reporter, and speaker who specializes in business and culture. His book The Revenge of Analog was a #1 Washington Post bestseller, was selected as one of Michiko Kakutani's Top Ten books of 2016 for the New York Times, and has been translated into six languages. He is also the author of three other books: Save the Deli, which won a James Beard award, The Soul of an Entrepreneur, and The Tastemakers. He lives in Toronto.