Everything You Know About Launching a Unicorn is Wrong
Three lessons from two men who invested in companies like Twitter, Twitch, Okta, and Outreach Mike Maples Jr. and Peter Ziebelman were confused. One of the start-up founders that they’d invested in had done everything right: He’d found an expansive target market, built a great team of engineers, and curated a high-performance work culture. But…
Read full article
![Everything You Know About Launching a Unicorn is Wrong](https://www.perseusbooks.com/wp-content/uploads/2024/07/A-Leaders-Destiny-2.jpg?w=768)