Pattern Breakers by Mike Maples

Description

Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right.

Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.

Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary.

July 9 2024

Everything You Know About Launching a Unicorn is Wrong

Three lessons from two men who invested in companies like Twitter, Twitch, Okta, and Outreach Mike Maples Jr. and Peter Ziebelman were confused. One of the start-up founders that they’d invested in had done everything right: He’d found an expansive target market, built a great team of engineers, and curated a high-performance work culture. But…

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Everything You Know About Launching a Unicorn is Wrong

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Everything You Know About Launching a Unicorn is Wrong